Yet another 'expert' analyst predicts Microsoft's demise in the mobile market

No doubt the media seems to exist riding Microsoft pretty hard these days, especially with the KIN situation which was a divide that should take stayed behind doors at the company. Throw in the supposedly influential, yet sketchy world, of "analysts" and y'all have a perfect storm of just bad media complete with regurgitation.

The latest comes from 'Gerson Lehrman Group' the "virtually valuable NYC company no i outside of Wall Street has ever heard of." which means of course you're suppose to accept them seriously, even though like nigh things tied to Wall Street information technology has the academic research chops of a fourth form testify-n-tell project.

In an "article" (we use the term loosely here) chosen "Microsoft'south Mobile Demise" who's master prediction is that "It is highly likely that afterward the KIN fiasco, Microsoft will go out the mobile Bone space within the next year.", it is put forth that Microsoft blew their cred with KIN and that Windows Phone 7 simply won't deliver. Full of assumptions, lack of context, splash of straw man and no data and you accept yourself some headline making fabric that lacks whatsoever substance.

Here's a fact: even if WP7 doesn't sell well at first, Microsoft won't fold shop because they are stubborn as heck with tons of money to throw at the problem. The Xbox market is a perfect example, with them notoriously writing off $1B in repairs for the dreaded 'Red Ring of Expiry" hardware failures, or even just taking a loss on hardware sales for years just to gain market identify strength. KIN was so unknown, distanced from WP7 and under the radar that no volition be talking nearly it in half-dozen-months, which is precisely why it was "killed" now.

Sure Microsoft has a huge loma to climb, but to predict their exit from the market in a year? That takes cajones. And to take such poor "analysis" passed off on such a supposed influential financial consulting site/expert network is sort of insulting.

Sound off in comments.

[Thanks, Anon tipper]

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